The best way to predict the future is to invent it.

Alan Kay

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Award winning feature documentary GENERAL MAGIC is the untold tale of how a great vision and epic failure changed the world.

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the “next big thing”. General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994.

Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, the film combines rare archival footage with contemporary stories of the “Magicians” today.

This is the story of one of history’s most talented tech teams and what happens when those who have a dream to change the world fail, fail again, fail better, and ultimately succeed.