In US Cinemas May 2019

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'General Magic is such an involving documentary for so many reasons it’s hard to know where to begin. The title itself, as it turns out, might be best.'

'A captivating history lesson with global appeal.’


The best way to predict the future is to invent it.

Alan Kay

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Multi-award winning feature documentary GENERAL MAGIC is the untold tale of how a great vision and epic failure changed the world.

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the “next big thing”. General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994. The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley company no one has ever heard of.

Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, this is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions.