How to Watch

If you would like to screen General Magic or for International Distribution enquiries, please email us at

Video on Demand

General Magic is now available to pre-order on the iTunes store. Additional platforms and countries will be available soon.

Showtime (US)

See the latest schedule to catch General Magic on Showtime, or watch Showtime on-demand.

NatGeo (Intl)

General Magic is currently airing on NatGeo TV in multiple countries (outside the US), including the UK, Europe & Africa. Check your local listings.

Film Festivals

Regina International Film Festival - Saskatchewan, Canada - Aug 13 - 17
Nevada City Film Festival - Nevada City, CA - Aug 23 - 30
California Independent Film Festival - Orinda, CA (Bay Area) - Aug 24 & 26
DOCUTAH - St George, Utah - Sept 3 & 5
Santa Cruz Film Festival - Santa Cruz, CA - Oct 9 - 13, 2019

General Magic premiered in US cinemas on May 9, 2019 at the Laemmle Music Hall in Los Angeles and covered 30 US cities.

Find a list of previous theatrical engagements and film festivals here.

Silicon Valley premiere of General Magic for hundreds of former employees of General Magic, San Jose 2018
Credit: Matt Maude


Napa Valley Film Festival

WINNER: Best Documentary Feature

Los angeles film awards
WINNER: Best Documentary Feature

williamsburg independent film festival
WINNER: Best Documentary Feature

Irvine International Film festival
WINNER: Best Documentary Feature & best trailer

Phoenix Film Festival
WINNER: Best Documentary Feature

World Premiere
Tribeca Film Festival - New York, April 2018

Q&A with former 'Magicians' Marc Porat, Tony Fadell, Megan Smith, Andy Hertzfeld, Joanna Hoffman and Directors Sarah Kerruish and Matt Maude. Moderated by Emma Sinclair of The Guardian. TimeOut voted the film one of it's Top Ten Picks for the Tribeca Film Festival. 


Magician Premiere in Silicon Valley - California Theatre, San Jose, CA

Private Premiere for General Magic employees, family, friends and press. Screening was followed by a Q&A with former 'Magicians' Marc Porat, Tony Fadell, Megan Smith, Susan Kare, Andy Hertzfeld, Bill Atkinson, Darin Adler and Directors Sarah Kerruish and Matt Maude. Moderated by Christina Passariello of the Washington Post.
Photos | Press

Computer History Museum - Mountain View, CA

Private Screening. Q&A w/ Marc Porat, Megan Smith, Andy Hertzfeld & Bill Atkinson. Moderated by Dan'l Lewin
Live Stream | Photos