Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.Learn More
General Magic tells the tale of how a great vision and an epic failure changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
Before the advance of the internet or mobile devices, General Magic developed brand new technologies that we take for granted today, such as touchscreen computing, USB, the cloud and even emojis. By 1994, General Magic had formed an alliance of the top global telecommunications and consumer electronics companies to ship the world’s first smartphone, yet ultimately failed.
What if failure isn’t the end, it’s actually the beginning?
The award-winning documentary weaves rare archival footage from 1990’s Silicon Valley alongside interviews with former General Magic employees, reflecting on the meaning and importance of failure in innovation and how they’ve taken these lessons into their careers today.
Our immersive workshops are curated to each audience with an invitation to explore the General Magic story and be inspired by it's impactful message and lessons. Participants are encouraged to reflect on their own work and identify ways in which they can apply the lessons from General Magic to their own projects and ventures. See unseen archival footage and meet the filmmakers.
Featuring filmmakers and Magicians, panels are custom designed to touch on themes that resonate uniquely with each audience. Viewers will be able to share their reflections and ask questions. Often paired with in-person or virtual screenings.
Share the film with your team in-person at a venue of your choice, or with a remote virtual private screening for your team, either via a watch party or a window to stream on-demand.
“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”
The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
Produced and directed by the Emmy nominated Sarah Kerruish and Matt Maude, this award winning documentary features legendary members of the original Macintosh team alongside young, future creators, all who brought us the technologies we rely on today.
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.Book an Event